Free backlink checker!Autor: Adrijana Vujadin
According to Search Engine Journal (2019), every backlink presents a backbone of any blog or website and as long as it is one of the main factors of ranking, the backlink checker will have a significant role. Site Checker explains a backlink as a connection between one particular website and another external website which leads people to a first particular website.
By using link checker, we can get access to the backlink profile of our blog or any other website and develop a backlinking strategy as well as all others performances of a webpage (SEO review tools, 2019). Improving a blog overall performance will create a signal for search engines that blog and its content are worth displaying and worth going to SERP.
93% of internet users start searching for a product or services on the web, and 33% of them are clicking on the first Google result (Quicksprout, 2020). So, if we do not want to lose 1/3 of users in the start to click on our page, we should analyse our website or blog more carefully and increase search visibility for a particular blog or website. The SEO checker is going to help us in that.
âWhat is the best Link checker tool for SEO?
It is very hard to say and choose one particular link checker as the best one, but according to Entrepreneur we have the top 3 worldwide popular link checkers:
1. SEMrush 2. Moz Link Explorer 3. Ahrefs How does a website link checker work?
Link checker is very convenient for use, we do not have to be experts to know how to use and find data. After entering a URL from our website or blog, SEO checker will provide all statistics for us. First of all, we can see the number of new and lost backlinks. SEMrush explains that a backlink is considered lost if it existed previously and does not appear when we revisit its source page.
You can try SEMrush for free on 14-days period and cancel any time.
Besides that, Link checkers, for example - Moz, can help us to discover the level of Page Authority. That is a scale from 1-100. Higher numbers mean that the page is more authoritative and therefore has a higher likelihood of better ranking.
You can get free Moz Medium plan access for a one month.
What else link checkers provide?
Also, SEO checkers will provide stats for Link Attributes which can be Nofolow and Dofolow. Let see the differences between them.
Raventools give a clear explanation, about our concern. Namely, all links are by default dofollow links unless we or website setup modify them into nofollow links. If Search engines crawlers see dofollow links, they will follow them and they will reach another page and so on. Dofollow link that passes âlink juiceâ is considered as a good quality link in terms of relevance and trustworthiness. On the other side, when search crawlers see nofollow they are not following them anymore and that means that these links are not trustworthy or relevant. Usually, we have this situation with a user submitting or advertisements. It is important to know that we cannot cheat Google crawlers. If we want to avoid negative ranking or search penalty, we need to tag manually nofollow links and ensure search engines are aware that these links are something as paid ads or registration pages, forms, terms and conditions pages. Moreover, with SEO checkers, we have the opportunity to see the number of referral domains. Foster Web marketing clarified the difference between a backlink and referral domain, Ref domain is a domain where backlinks are coming from and that means that one domain can link more links to our websites. In the situation where we have a huge amount of links but there are a few ref domains, google consider this as bad search engine optimisation and it influences ranking badly. Usually, this is a case with a paid link scheme. Let see an example on Ahrefs tool.
Ahrefs has a free option for checking backlinks, broken links, keywords and website authority checker or you can start 7day trial for $7 and see some additional features such as:
âLink checkers provide info about broken links that have noteworthy importance in getting information which page is not working, also called as 404 not found. Knowing which page is not working, we can make other content or if it is on competitor backlink profile we could contact the website in case they want to add our content and fix a broken link. It has a significant impact on improving the user experience. Here is an example on SEMrushâs link checker of 404 not found pages:
How to check competitors' backlinks?
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